UX DESIGN
Through case studies, explore how I've assisted companies in crafting user-centric web experiences that boost engagement and satisfaction, while also gaining insight into my problem-solving approach.
blogTO Email Capture
In response to the growing instability of traditional traffic sources — with AI disrupting search, Google Discover proving inconsistent, and Meta no longer distributing news content in Canada — blogTO launched a strategic initiative to strengthen its direct audience relationships.
Daily Hive iOS App
The Daily Hive iOS App is a personalized local news experience designed to help readers stay connected to their city while giving the brand a direct, reliable channel to its audience. Created in response to declining referral traffic from Google and Meta, the app delivers curated stories, trending updates, and breaking news through a clean, intuitive, and engaging mobile experience.
Zoomer
Modernized Zoomer with a streamlined, mobile-first redesign that boosted engagement, simplified editorial workflows, and supported the brand’s move to digital-only publishing.
Listed
Listed is a subsidiary brand of Daily Hive, providing users with the ability to browse, create, and promote local events.
CARP X CAA
CAA is now the exclusive provider of the CARP Recommended Seal, offering users insurance coverage for Auto, Home, Life, Travel, and Pet needs.
Mapped
Mapped is Zoomer's travel section, offering users the opportunity to explore trending destinations and book world-class vacations.