RYAN FATICA
Senior Product Designer leading design across multi-brand media platforms driving audience growth, engagement, and subscription through product strategy, experimentation, and scalable systems.
blogTO Email Capture
Designed and scaled a multi-surface email capture system to offset declining platform traffic, achieving 4% conversion (~2,000 subscribers/week) and establishing a growth model adopted across multiple brands.
Daily Hive iOS App
Led design of a new iOS app to create an owned audience channel, introducing personalization and engagement features, with early testing projecting +30% increase in daily user visits vs web baseline.
Zoomer
Transformed a legacy print-first platform into a modern digital experience, driving +40% mobile engagement, -25% bounce rate, and +30% subscription growth.
Listed - Heuristic Evaluation
Evaluated and redesigned core user flows to improve usability and discoverability, identifying key friction points and delivering actionable improvements for engagement.
CARP X CAA
Designed a streamlined digital experience for a large-scale insurance offering, improving clarity, accessibility, and user navigation across complex product offerings.
Mapped
Mapped is Zoomer's travel section, offering users the opportunity to explore trending destinations and book world-class vacations.